Mahindra South Africa showcased its full range of products, including generators, pick-ups, construction equipment and – for the first time – its range of newly launched tractors and farming implements, to the public at last week’s NAMPO Agricultural Trade Show in Bothaville, Free State.

A major drawcard was the full range of tractors and implements at the show, which is specifically targeted at the agricultural community. Mahindra claims to be world’s No 1 tractor manufacturer by volume and is parent to several well-known brands, including Mahindra, Erkunt and Mitsubishi tractors, Hisarlar implements and Sampo Rosenlew combine harvesters.

Mahindra 7590 4wd 1

All Mahindra tractor models feature durable turbodiesel engines, and farmers can expect a heavy-duty cast iron chassis, the choice of two- and four-wheel drive, a two-speed power take-off system (PTO) and Mahindra’s proprietary Easy Shift synchromesh gearbox.

All models are sold with a standard 2-year/2 500-hour drivetrain warranty and prices start at R432 995, including VAT, for the 6000 series model and R297 995, including VAT, for the 7500 model.

“In regions such as India and North America, Mahindra has become a best seller because of its combination of durability, ease of use and ease of maintenance. In our real-world testing on South African farms, we found that local farmers expect the same qualities in their tractors, so we believe that they will be equally popular here,” says Rajesh Gupta, CEO of Mahindra South Africa.

Mahindra also showcased many of its other implements and other farming products. These included Mahindra and Hisarlar implements such as tillers, feeders, planters, mulchers and shredders.

Later during the year, Mahindra plans to launch a range of Sampo Rosenlew Combine Harvesters. Sampo is a Finnish company that is world-renowned for its modern harvesters. It is a market leader in both hot and cold climates.

All the above will now be available to farmers through its agriculture retail partner, MB Plant South Africa. Mahindra’s tractors and other farming equipment represent its fourth distinct business in South Africa. Starting with its range of pick-ups and SUVs in 2004, Mahindra has since launched its Powerol range of industrial power generators and its Mahindra Earth Master yellow metal construction vehicles, which include a TLB and motor gader.

“The farming community holds a very special place for us. Local farmers first supported us when we launched our vehicle range in 2004 and they remain one of our largest customer groups,” says Gupta.

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