Osborn Engineered Products has a new look in line with the global branding strategy of its holding company, Astec Industries Inc. The company has a new logo and colour scheme with fits in with the common theme developed for the entire Astec group.

(Above: In with the new: Osborn 42 x 48 jaw crushers showing the company's old (left) and new colour scheme.)

"For our valued customers, it means they can look forward to us forging even stronger ties with Astec and our sister companies in the group," says Osborn marketing director Martin Botha. "It's a link that gives us access to the Astec group's world-class technologies, equipment and R&D. And this is now reflected in our logo and branding. Through our ties to the Astec group, our customers can also be assured of worldwide back-up for our equipment."

Osborn has established an international service and parts division, to cover all its machines, including those being distributed for sister companies in the Astec stable.

"These are exciting times for Osborn, as we are increasingly representing Astec as the group's African agent," Botha confirms. "Our new logo and branding proudly reflect our place in the Astec family, and the fact that in 2011, we at Osborn will be offering our customers more. More service, more back-up and more of the outstanding equipment offered globally by Astec, including machines like the auger borer from sister company American Augers; the KPI SuperStacker road portable telescoping conveyor; and exceptional rock breakers from Astec company, Breaker Technology Limited (BTI).

Another small change will be the paint colour on Osborn machines, which, with the rebranding, will change to the same tan colour as the rest of the Astec group. "Beneath our new paintwork, however, you will still find the same robust quality you've come to expect from Osborn machines," Botha adds.

www.osborn.co.za