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Elquip Solutions appointed as ABB Third Party Channel

Elquip Solutions hosted an ‘open day' on 9 September 2011, to celebrate the company's appointment as an ABB Third Party Channel! The informal event gave clients an opportunity to view and discuss the diverse range of ABB products on display - with the IRB Rugby World Cup kick-off match on a big screen in the background.

Mike Cronin, managing director of Elquip Solutions, says that they are honoured to be associated with such a market leader.

"The confidence shown by ABB in our ability to competently and successfully grow their low voltage products footprint in South Africa is testament to the reputation we have gained as a reliable and customer service oriented supplier," he observes. "We appointed Elquip Solutions to help grow the low voltage products business in South Africa because of their track record and local expertise in the market," says Medhat Fayek, senior vice president ABB South Africa.

(Seen here is Ian Vrey (BU manager/general manager, control products, ABB) with Mike Cronin (managing director, Elquip Solutions).

Elquip Solutions will therefore be a localised ABB marketing and sales vehicle, thus making ABB products and solutions more accessible to a wider portion of the market. Elquip has already introduced a number of new products and innovations to the local market from its extensive and high-quality range from leading overseas principals which it represents locally.

"We will achieve this knowledge transfer through adherence to a very robust ‘e-learning' programme facilitated by ABB, thus allowing us to comprehensively educate our employees on ABB itself, its brand, its products and the solutions that will allow us to tailor-make problem-solving turnkey offerings based on specific customer requirements," Cronin adds.

Equip Solutions will focus on the entire range of ABB low voltage products including low voltage drives and low voltage motors.

"ABB also produces many energy-efficient solutions such as the HVAC drives aimed at air-conditioning systems in factories, office buildings and other developments and Elquip will in future be involved in these technology solutions," Cronin concludes.

Enquiries: Mike Cronin. Tel. 011 826 7117 or email mike@elquip.co.za.

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