In line with its strategic vision and positioning as a company committed to sustainable innovation, AfriSam has revised its entire product portfolio. Commercial executive, Grant Neser, says, "The revised product line-up has been developed to deliver the most effective, fit-for-purpose solutions to particular applications. This is the first time the company has introduced product improvements across its full range on such a broad scale and more is to come.
"Over the years, AfriSam has made a considerable investment into the development and production of advanced composite cements. Our new product line-up reflects our commitment to delivering superior value to our customers and, at the same time supports our company focus on product performance and environmental responsibility.
"Our premium brand product, All Purpose Cement, has now been upgraded from the 32.5N to the 32.5R strength class," says Neser. "We are particularly proud to achieve the ‘R' rating while retaining an extremely low carbon footprint. We've effectively introduced technological advances that have boosted performance in terms of the strength, performance, durability and workability associated with advanced composite cements, without sacrificing sustainability.
"By moving to the ‘R' class, we are now able to offer 15% more concrete which is becoming a norm for leading brands. What, however, makes our All Purpose Cement unique is that it not only makes exceptional concrete but it is also a best-in-class, all-round performer for mortar and plaster."
AfriSam's popular Eco Building Cement, well known for having a carbon footprint less than half the world average for cement, has now changed from the 32.5N to the 42.5N strength class.
The company's High Strength Cement has been upgraded from the 42.5N to the 42.5R strength class. The early strength has improved from an original target of greater than 10 MPa to more than 20 MPa within two days. The cement has been specially formulated and activated to allow for further extension with additional mineral components in the production of structural concrete. Although commonly used to achieve strengths of between 10 and 50 MPa, it is also suitable for concrete strengths of up to 80 MPa.
AfriSam's top of the range Rapid Hard Cement for specialist concrete product manufacturers, where quick mould turnaround or formwork stripping times are required, has been upgraded from the 52.5N to the 52.5R strength class. This means the cement will achieve a minimum of 30 MPa at the two-day mark, compared to the previous rate of 20 MPa.
According to Neser, these improvements have created a super-performing product for a niche market where specific challenges are faced. and all AfriSam bagged products carry the e-mark, reflecting compliance with SANS 1841 and a guarantees of accurate and consistent bag weights.
