QUANTUM READERSHIP PROFILE

Academics/Educational 107, Automotive 166, Computer/networking 122, Consultants 56, Eskom/Local Authorities 118, Electronic Manufacturing 1505 (made up of Consumer 208, Industrial 582, Medical 45, Military 199, General 471), Financial 46, Libraries 40, Mines 175, Media/Promotion 162, Security 232, Subscribers 26, Telecommunications 848, Wholesale/Retail 397.

Printed copies 4000 - ABC Circulation 3777 (Q2 2011) - Readership est 28 000.

READERSHIP SURVEY - The results from 13,4% replies from Quantum's circulation show the number of readers at 6.72 per copy, giving us a readership exceeding 28 000.

READERSHIP RESPONSE CATEGORIES
Buyers/Accountants 1%, Academics 2%, Consulting engineers 2%, Technicians 5%, Marketing/Strategic Planning 8%, Electronics/Other Engineers 13%, Managers 25% Directors/Technical Directors 44%.