August 2013
CONSTRUCTION WORLD
71
products & services
“AS A LEADER IN
the cement industry, PPC
Ltd believes that it is essential for every
builder to have all the latest tools available at
their exposal. This will enable them to work
more efficient and safe money. We believe
that this App will do just this and enable
every project that uses it to be successful, said
Sibongile Mooko, PPC’s general manager of
marketing Services.
The easy to use application provides
many practical functions for professionals
in the building or construction market and
avidDIYers in the home, including; a quantity
calculator that enables the users to accurately
calculate the amount of cement needed to
complete a job based on the dimensions the
user inputs. The application also includes a
Weather Watch tool that will advise on the
best time of day to lay concrete or buildbased
on the weather forecast and conditions.
The Weather Watch tool allows professional
master builders to list several locations, where
they may monitor the weather conditions
across all of their building sites, speeding up
the decision making process and prioritisa-
tion of jobs to be managed and completed.
Other functionalities include a complete
product overview, store locator with Google
enabled maps and directions, and FAQ. Says
Yaron Assabi, CEO and founder of Digital
Solutions Group: “One of our specialities
lies in finding the most appropriate mobile
solution that will help a client mobilise their
business, products or services toward an
enhanced customer experience. The vision
behind this applicationwas to allow custom-
ers to engage with the PPC Cement brand in
an immersive experience, while still offering
them access to useful information and tools.
“This application will assist us in effective
engagement with our customer and further
cement our brand promise of given youmore
cement per bag.We believe that this app will
effectively eliminate any potential mistakes
or miscalculations; saving you both time and
money,”said Mooko.
Revolutionary Builder’s App
PPC Cement has partnered with Digital Solutions Group to deliver
a first to market mobile application designed and customised
for those in building and construction in mind, as launched at the
2013 TotallyConcrete Expo.
“As the leading
cement suppli-
er in Southern
Africa, this app
enables us to be
with you at every
step of the way. The
app will calculate
how much cement
you can buy andwhere
to buy it. By using this
App, you will be able
to get in touch with PPC
and fully benefit all that we
have to offer,”she said.
This launch phase of the application
will be available on IOS, Android and Black-
Berry operating 6+.“Though this is the launch
phase, we have already begun planning
exciting new additions and integrations for
phase two that will continue to promote a
user friendly experience.
"Also, we will undertake regular mobile
analytics and quality rating surveying to
ensure that PPC Cement’s remains customer
relevant while building on greater customer
experiences,”concludes Assabi.
The PPC App was available for
download onGoogle Play and the Apple App
Store on 1 June and on the BlackBerry App
store on 15 June.
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