62
CONSTRUCTION WORLD
SEPTEMBER
2014
In response to unethical business
practices, a design service
called Terrasafe – a service that
provides first-class engineering,
management, and specialist
technical assistance to users of
any of the Terraforce products –
was launched early 2011.
After implementing a sustainable and
ethical business model for 35 years,
Terraforce can, together with their local
and international partners, report a steady and
positive business outcome. In spite of a long
global recession, Terraforce has, on average,
maintained continuous growth.
To achieve this, Terraforce, partially made
available a multitude of information for the
benefit of our customers. To a certain extent
this strategy did encourage some imitators and
copycats, the free-riders of the industry.
These ‘reverse engineers’ proved trouble-
some to some extent, but since most of them
lack the commitment to and knowledge of the
product, and some have been found guilty of
corrupt business practices, they usually do not
persevere. An unfortunate side-effect is that
they often leave disappointed customers in
their wake and another dent in the reputation
of the industry in general.
Clients that wish to receive Terraforce wall
designs from Fred Laker, an engineer special-
ising in this field since 1997, need to provide
following input regarding their requirements:
• Geotechnical report and/or density tests,
if available.
• Photographs of the site.
• Completed Terraforce questionnaire for
gravity, composite or terraced walls.
• Any information on previously proposed
designs involving other methods.
After all requirements and technical data is
processed and approved, the client will receive
one or more cross section designs that can
be applied to site. This approach has worked
successfully for various projects, past and
current, in South Africa and other countries.
As more and more clients requested
provision of site supervision and professional
indemnity insurance, Terrasafe added this
additional service to its portfolio. The cost for
the extra assistance will naturally be higher
and is based on a percentage of the Terraforce
project value. Currently it will only be available
for installations that can feasibly be managed
from Cape Town, but in time may be extended
to other centres in South Africa and overseas,
in association with engineers that are based
near those sites.
Terrasafe has, and currently is, specifying
Terraforce products for building sites in South
Africa, Namibia, Swaziland, Chad, Australia,
India, Spain, Canada, UAE, Qatar, Bahrain, and
the UK.
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PRODUCTS AND SERVICES
TAL i s upd a t i ng and
improv ing i t s product
labelling beginning with its
primer and additive ranges
to simplify the selection
process for the end-user and
tiling contractor.
As a leading supplier of tile adhe-
sives, primers, additives, grout,
screeds, waterproofing and repair
compounds, TAL is a one-stop-shop for
tiling solutions.
“The new labels are colour coded
to make it easy to identify products
belonging to the same product category,”
says Gela Ohl, marketing manager at
TAL. For example, labels with a yellow
label represent the primer product cate-
gory whereas bottles with a green label
represent the additive product category.
The updated packaging equips
customers with clear information that
is straightforward to understand so that
they can rest assured in the knowledge
that they are purchasing or specifying the
correct products.
TAL’s packaging may be changing,
but customers can still expect the same
reliable, top quality and locally manu-
factured products that they’ve come to
trust from TAL.
Its range of primers consists of TAL
Keycoat, TAL Floorkey, TAL Floor Primer
and TAL Superprime for priming floors
and walls. Its additive range consists of
TAL Bond and TAL Screedbinder that
improves bond strength, flexibility and
water resistance, making TAL the profes-
sional choice when it comes to tiling.
The improved packaging complies
with the Consumer Protection Act and
contains clear and precise instructions
for the installer to follow.
TAL is making tiling easy and thanks
to its new product packaging customers
can now choose the right products
they require to get the job done quickly
and efficiently.
NEW LOOK
LABELS
>
SAFE WALL
DESIGNS
>
