Astec Industries, through its Africa and Middle East (AME) business unit, has announced a distribution partnership with French mining and underground solutions specialist Aramine. This strategic alliance will enhance the supply, distribution and service of world-class Astec mining, quarrying and materials handling equipment in numerous African countries.
Aramine has been appointed as a dealer for Astec Material Solutions products in Mauritania, Mali, Senegal, Guinea, Ivory Coast, Burkina Faso, Benin, Togo, and Niger in West Africa, as well as in Algeria, Tunisia, Morocco in the Maghreb region.
“The expansion of the Astec portfolio that will be distributed by Aramine is an important evolution in our commercial relations, as we collaborate in very active and demanding markets in West Africa and the Maghreb,” comments Vinesh Surajlall, director – Material Solutions at Astec Africa Middle East. “With this partnership, we are developing a new customer proximity offer, combining expertise, services and quality products,” he states.
Jaime Martel, key regional and product manager and head of Distribution Partnerships at Aramine, says that the new venture represents Astec’s confidence in Aramine. The two organisations have enjoyed a longstanding distribution partnership which previously encompassed only the BTI range of rock breaker and boom systems. “The extension of our alliance, to cover the Material Solutions offering, will equip us further in meeting the needs of our customers in the regions,” Martel notes.
In addition to its recognised expertise and technical service, Aramine will leverage the proficiency and networks of its subsidiaries and partners in the regions.
The recent group restructuring and the establishment of Astec Industries Africa and Middle East (AME) will deliver further benefits for Astec customers in the region. The move forms part of Astec Industries’ international expansion strategy, with regional sales organisations established to improve customer interaction and support for the complete range of Astec products. Astec Industries AME is one of these regional sales organisations and will be responsible for business relationships in Africa, the Middle East and Central Asia. The AME offices are based in Elandsfontein, Johannesburg, with Regional Sales Managers positioned strategically within the region to support the business’s dealer network and customers.
“We look forward to contributing to the continued growth of our customers’ businesses through this enhanced structure, optimised product range and support structures throughout the Astec Industries organisations. This expanded partnership with Aramine represents an important opportunity to strengthen the presence of Astec Industries, Inc. in these significant territories,” Surajlall concludes.