Brady, a global leader in industrial and safety printing systems and solutions, has introduced a new print-on hook material designed to identify wire and cable bundles.

As data centres continue to grow in size and complexity, the challenge to identify cable bundles correctly and efficiently has become more important. When installing and updating cables, a misidentified cable can interrupt data, cause outages and make troubleshooting more difficult, limiting overall productivity.

Innovative cable labelling solution

The new labelling product combines high-performing Brady materials with VELCRO® Brand technology.

Since hook and loop solutions are already widely used in the datacom industry (as they are less like likely to damage cable insulation), Brady partnered with VELCRO® Brand to create an innovative solution: BradyGrip™ Print-on Hook Material featuring VELCRO® Brand Hook. This new product combines high-performing Brady materials with VELCRO® Brand technology. It can be printed on, then placed on Velcro® Brand ONE-WRAP® Ties to identify wire or cable bundles.

Adam Meaux, Senior Global Product Manager at Brady said, “Today there’s a focus on greater efficiency in the wire and cable industries and faster application and identification are key. We developed BradyGrip™ to improve the way identification is done in the field, saving customers time and money. The product can be printed on and placed – there’s nothing else like BradyGrip™ on the market. It transforms the way people work.”

This new material allows Brady to reach various sectors that rely on markers to identify wire and cable bundles, including: datacom, telecom and electrical sectors. A key feature of BradyGrip™ is its print-on capabilities. Barcodes, text, graphics – all can be printed on the durable, high-quality material. It can thus replace error-prone or illegible handwritten markers with faster, clearer printed identification.

BradyGrip™ is the newest addition to Brady’s well-established line of identification solutions. The company offers an extensive line of labelling materials, ribbons, printing systems and software to support its labelling solutions.

For more information visit: www.bradyeurope.com