ACTOM has launched a new Customer Experience Centre at its Knights facility in Boksburg, Johannesburg. It is designed to offer customers easier access, clear visibility and insight into operational, full-scale equipment. At the centre, clients can interact with the equipment and discover how ACTOM’s technologies work together to solve real-world challenges.
From left: Rhett Kelly, Design & Development Manager at MV Switchgear; Mervyn Naidoo, Group CEO; Johan Jordaan, Technology Development Specialist at MV Switchgear; Andries Mthethwa, Group Chairman; Donovan Stevens, MV Switchgear Divisional CEO.
The new Customer Experience Centre brings together working examples of ACTOM’s Transmission and Distribution (T&D) offerings, including medium-voltage switchgear, distribution transformers, high-voltage equipment, protection and control systems, and ac/ dc standby equipment. The equipment has been specially configured to offer maximum visibility into key internal features, with cutaways, viewing windows, and safe operating access.
“The idea is to create an environment where clients can interact with working equipment in a way that enables them to build an understanding of the technology and operating principles of the equipment,” says Johan Jordaan, Technology Development Specialist at ACTOM – MV Switchgear Division. “We are offering customers the chance to see first-hand how our products work and how they interface with one another across our divisions.”
The centre includes a fully equipped presentation and training room, allowing for technical walkthroughs, equipment demonstrations, and interactive workshops. Engineers can use functional units to deliver hands-on product training or test pilot configurations with clients.
“It is a collaborative space where we can explore challenges, demonstrate capabilities, and co-develop solutions that meet our customers’ particular requirements.” says Jordaan
ACTOM also plans to explore future enhancements, such as augmented reality experiences, to deepen customer interaction with its technologies.
The centre was inspired by the logistical challenges of transporting large, delicate demo equipment to industry exhibitions. The new space means clients can explore ACTOM’s capabilities in a relaxed environment without the interference of a working factory or a busy trade show.
“It removes barriers to engagement,” says Jordaan. “There is no need for the PPE required for factory visits, restricted plant access, or offsite travel. Clients can come in and get a full experience in a relaxed, professional setting.
“Visits to the manufacturing facilities will still be possible but having an area to explain to customers the technology they would see inside the manufacturing halls, deepens their understanding of the product being manufactured,” Jordaan adds.
This is the first Customer Experience Centre focused on ACTOM’s T&D equipment and incorporates contributions from several divisions, including Static Power, which is located off-site. The centre reflects ACTOM’s broader shift towards integrated, client-focused engagement and innovation.
“This is a further step towards putting our customers at the centre of how we operate, design, and deliver,” Jordaan says.
The ACTOM Customer Experience Centre is operational and open to clients, partners, and stakeholders by appointment.
For more information visit: www.actom.co.za