Recent improvements to dealer, parts and service networks – with a view to maximising vehicle uptime – have contributed to increased sales this year for Tata and Daewoo trucks, says Len Brand, CEO of Tata Africa Holdings Limited.

         Len Brand, CEO of Tata Africa Holdings Limited.

Vehicle uptime is a critical factor in ensuring profitability for any transport operator – and it’s that aspect that has helped to shape core strategies for truck brands Tata and Daewoo in South Africa.

“Uptime is the first metric I look at when reports come in from the field,” says Len Brand, CEO of Tata Africa Holdings Limited (TAHL), which also promotes locally vehicles produced by Korean brand Daewoo, which was bought by Tata in 2004.

“In any transport operation, sustaining uptime is vital to success – and it’s that aspect that has shaped our South African business philosophy. Everything we do is aimed at helping our customers to keep their trucks moving,” adds Brand.

Since Brand’s appointment as head of TAHL in August 2016, he and his team have devised and implemented a number of key strategies to ensure that not only are the right products on offer by the right people at the right places at the right time, but that the means of maintaining them properly and efficiently are in place, too.

“About 45% of Africa’s truck potential lies in South Africa,” Brand says. “It’s a vitally important market in which reliability, speed and efficiency are crucial to success. Machinery must be seen to work and to keep on working – that’s the essence of profitability,” he says.

In the Tata and Daewoo brands, Brand believes that recently implemented changes to the dealer, parts and service networks – in conjunction with renewed focus on training initiatives – have contributed to increased sales this year, as well as helping to lift performance and delivery platforms as intended.

“We have introduced a modern and dynamic parts system which has helped to reduce substantially waiting time for orders – about 92% of items are now readily available for picking, and we have also simplified the selection process, helping to eliminate incorrect choices,” says Brand.

“We have also entered into joint ventures and agreements with independent service providers to increase the number of technicians in the field – people who have been trained in our own, dedicated, local technical academy who are now part of our family.

“With more than 90 touchpoints established across the length and breadth of southern Africa, skilled technicians are able to respond quickly to customer requirements, attending to anything from an accident or roadside breakdown to routine service or maintenance tasks.”