Global tower crane leader Potain has appointed Gauteng-based Crane & Hoist Equipment as its official distributor in South Africa, Namibia, Botswana, Mozambique, Lesotho and Swaziland.

Crane and Hoist Equipment SA appointed new Potain agent

“With about 80 years of combined experience in this sector – focusing on Potain equipment – we are certainly very proud to have this close partnership with a world player of this stature,” says Brenden Crous, MD of Crane & Hoist Equipment SA. “The management and staff of our business have a long relationship with Potain products, which we will leverage to the benefit of our customers.”

A major producer of tower cranes and self-erecting cranes since 1928, Potain offers more than 60 models in a variety of product ranges. Over 100 000 Potain cranes have been sold and installed around the world.

“With at least 200 Potain cranes in active service in South Africa alone, we can see that the local market is very loyal to this strong brand,” says Crous. “We look forward to providing existing and new customers the highest level of service and support.”

He highlights that Crane & Hoist Equipment SA will make it easier for customers to source original spares. The company’s direct sourcing from Potain in France will also make its pricing to customers more competitive.

“We place a priority on safety and compliance with all our products and services, and being part of the Potain family will also give us direct access to their global expertise,” he says. “For our part we are, of course, a registered lifting machine entity (LME) with the Department of Labour, and believe in close compliance with OEM specifications in all our work.”

Crane & Hoist Equipment SA was formed in 2017 by a management team that together have amassed over 40 years in the tower crane sector. This team includes sales director Louw Smit and operations director Danie Roos. The experienced staff includes two Potain-certified master technicians, accredited lifting machine inspectors (LMIs), and qualified riggers and electricians.

“We even have in-house training capacity which is certified by Potain, so we are able to train our own staff and customers’ staff,” says Crous.

Strong relationships with key customers in the local market has meant that Crane & Hoist Equipment SA has been busy since day one, mainly in rentals, servicing, anchoring and jacking but also in crane sales. The company already boasts its own fleet of seven tower cranes suitable for medium-sized and small projects, where 5 to 8 t lifting capacity is required with 50-60 m jib lengths.

Beyond its Gauteng base, is has also recently been active in several KwaZulu-Natal residential developments and significantly its experts have been called on from as far afield as Ghana, Sudan and Burkina Faso. Potain itself has also collaborated with Crane & Hoist Equipment to assist with a commissioning project in Guinea.

In addition to Potain’s GME and GMA ranges, it also offers specialised cranes such as the giant MD3200; this model has a maximum capacity of 85 t and can lift 26 t at 85 m, and boasts a hook height of some 104,5 m.

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