Hitachi Construction Machinery Africa will officially transition to Landcros Africa, and all Hitachi-branded products will carry the LANDCROS brand effective 01 April 2027.
This strategic change reflects the company’s commitment to a future-focused vision and positions us as a long-term business partner that goes far beyond the norms of a traditional OEM service provider.
The name Landcros embodies our vision: To ensure a prosperous land and society for the future. “Land” supports our vision. “C” – Customer Centric – An approach to understand and address key industry challenges. “R” – Reliable Partnerships – Designing long-term business engagements built on trust. “O” – Open Technology – Integrating fast-paced, innovative technologies to drive success. “S” – Solutions – Covering the entire customer journey with value-driven results.
The new identity underscores the company’s dedication to adding value across the entire equipment lifecycle— through traditional support and innovative technology and digital solutions that enhance our customers’ business capabilities and profitability.
“As our preferred media partner, we look forward to announcing our official company name change through your publication in due course. We value the trusted relationship we have built and are excited to continue our partnership as we transition into the new brand, working together to deliver consistent and impactful communication to the market,” the company said.