HellermannTyton South Africa recently embarked on an extensive repackaging campaign across all the company’s products. “Previously our packaging did not have the same look and feel and there was no consistency across the range of products, explains HellermannTyton South Africa Marketing Manager, Ingrid Nicolaus. “The new packaging takes into consideration all the different types of packaging and substrates meaning that our new design can be applied across our full product range.”
It was identified in many cases that the HellermannTyton logo was small and people did not realise that they were buying a HellermannTyton product. “The new packaging ensures that our brand is bold and clear and also alerts people to the fact that we have been around for a long time – we were established in 1933,” she says. Over the past few years there have been many changes/reforms and new trends in packaging, which the company has now incorporated into the packaging, notes Nicolaus. For example, a cleaner design, the use of diagrams and visuals, and easy to read text. “Our previous packaging did not meet the expectations of both wholesale and retail – our new packaging, however, has been designed with the consumer and his or her needs in mind,” she says. Where possible HellermannTyton have considered what impact its packaging has on the environment, and in some cases, were able to reduce the packaging size. Furthermore, the packaging, which is easy to read and allows customers to understand the products at a glance, also includes approvals, certificates and warnings.
When it comes to cable ties, Nicolaus notes that the new cable ties bags now feature a Ziploc. “The reason for this feature is that if not all cable ties are used after opening the bag, the bag can be closed to ensure the cable ties remain flexible as they are moisture sensitive. By including the Ziploc the cable ties will be protected as well as the packaging preventing spillage or loss of ties,” she says. HellermannTyton’s improved packaging means that customers now get more ‘bang for their buck’. “Our package has changed but the product has not changed and the consumer can still expect the same high quality product they have come to expect but in even better packaging,” concludes Nicolaus.
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