You know the Riken name. It is a brand synonymous with quality in the electrical industry. However, you may not have heard the name in a while…
Well, Riken is back with a bang. You will be hearing more and more about Riken in the coming months as this top brand is reignited to reclaim its position as one of South Africa’s most respected suppliers of low voltage electrical products. Riken is under new ownership. The new owner and CEO, Brendyn Meyer, is excited about the future. He brings with him a dynamic management team, who are more than ready to put Riken back on the map.
“My team has a wealth of knowledge and expertise, and many years of experience in this industry. Together, we aim to bring our customers the quality they expect from the Riken name backed by excellent service.”
Riken was founded by Hartley Gregor, who was very successful in building Riken into a brand with a solid reputation. Hartley has now made the decision to pass over the reigns to Brendyn. In the past, Riken was renowned for its motor control product range. As part of the brand reignition strategy, the entire product range is being overhauled to ensure that Riken is at the forefront of innovation.
“You can expect the introduction of some innovative new products in the near future,” says Meyer. “This is a big part of our reignition strategy. Rather than a shotgun approach where we try to be all things to all people, we want to position ourselves in such a way that we can provide a tailored offering to select customers.” The first step in reigniting the Riken brand was to update and refresh the logo. The Riken colours have been changed to navy and green. The green is symbolic of growth, revitalisation and energy, all of which are relevant to the new brand. Prepare to see the sparks as this brand reignites.
Enquiries: www.riken.co.za