By Ilana Koegelenberg
The Comtest Group of Companies recently celebrated its 20th anniversary, marking two decades of growth and innovation in Southern Africa's test and measurement industry. The company, which began as Fluke's local distributor, has evolved into a leading provider of test and measurement solutions, communications, equipment, solutions and specialised systems across the region.
Growing its brands
The company's journey began in 2005 when Comtest was appointed Fluke's master distributor for Africa. Since then, it has expanded its portfolio significantly, forging alliances with leading international companies including Beha-Amprobe, BK Precision, Fluke, Fluke Calibration, IET Labs, Franklin, Meriam, Microsemi, Midtronics, Pico Technologies, and Radian Research.
A significant milestone came in November 2010 when Comtest acquired Instrotech (established 1981), a supplier of high-quality process control instrumentation and industrial electronics and its sister company Calog Instruments (established 1989), the manufacturing arm of Instrotech. Instrotech, known for producing weighing electronics, signal conditioners, process calibrators, and digital display units, maintains worldwide sales and distribution rights for respected brands – including Elis, Keller, Kobold, LR-Cal LTR, Michell Instruments, Monitran, Optris, Siko, Scancon, Selet, Semnix, Sensor Tech, and Vishay VPG Transducers.
Celebrating 20 years
To commemorate this significant milestone, Comtest hosted a celebratory event at its Johannesburg offices on 31 January, drawing a packed room of industry partners, founding shareholders, team members, and media.
During the festivities, Barend Niemand, Comtest Group CEO, reflected on the company's journey, sharing key milestones and turning points.
"It's been a wonderfully exciting ride from the start!" said Niemand. "I can hardly believe we are in our 20th year – 20 years of innovation, hard work and achievement. The Comtest Team's dedication and perseverance has resulted in growth and success. Above all, our commitment to quality and customer satisfaction has brought us to this impressive milestone."
Niemand attributes the company's success to its collaborative approach: "My management style is 'open door' and participative, where staff are included in decision-making, and their input and ideas are encouraged. Comtest people are encouraged to self-manage and foster teamwork."
He thanked each and every member of staff for their contribution to Comtest’s success. “These innovative people have continuously reinvented themselves to develop new strategies to meet the challenges of ever-changing markets,” Niemand said.
He also highlighted the executive team in his speech, thanking them for their continued support and commitment. The team includes Jannie Dirks, sales director; Eduard Arnold, financial director; Pieter Deysel, technical director; and Hugh du Plessis, R&D director.
From humble beginnings
At the event, founding shareholders in attendance shared their perspective on the company's growth. "We started with nothing and look at where we are now – a mature company that's well-positioned to take things to the next level," said John Wilson. Hilton Preston added, "The future looks bright for Comtest; we believe in the company's future."
Financial director, Eduard Arnold praised Niemand's leadership during the celebrations: "What a privilege to be part of a business like this." He emphasised the importance of the team, stating, "A business is nothing without its people, so thank you all for your hard work."
A bright future
Looking ahead, Comtest's vision includes expanding its manufactured range and acquiring new companies that align with its core business focus. "We want to be the market leader and we always try to stay one step ahead," said Niemand. "We want to build on the past for a successful future."
For Comtest, the future holds exciting promise as it continues to trade actively throughout Southern Africa, with an eye on generating more export sales to Europe and beyond.
As the event concluded with the cutting of the birthday cake, Niemand expressed his optimism: "I'm looking forward to the next 20 years of growth."