The primary design concept of French Kitsch III, based in Nakhon Ratchasima, Thailand, derives from an interpretation of its name: ‘French’ and ‘Kitsch’. Beyond being a specialist French patisserie, the owner's affection for French bulldogs also shapes the brand identity, presenting a playful yet sophisticated image for the café.
The design seeks to amplify this image alongside the notion of ‘Kitsch’, an art form that celebrates imperfection through architectural elements and materials, inspired by the imperfect shape of a croissant.
The design draws heavily on the French cathedral as a key reference, incorporating rhythmic arches. However, rather than using symmetrical arches, it features imperfect arches of varying scales.
The design begins with a perfect rectangular mass, rendered imperfect by carving out these arches on the ground floor and inverted imperfect arches on the upper floor. On the ground level, these arches greet visitors with an antique yet modern aesthetic, casting intriguing shadows along the pathway.
When light filters through the arched windows, it creates reflections on the floor reminiscent of cathedral glass. The oversized, imperfect arch also creates a seamless space from the counter to the first floor, highlighting the full-function counter, visible from both levels. Upstairs, voids are carved into the inverted curves, allowing sunlight to enter while also serving as a shading device.
The use of textured concrete enhances the concept of the perfection of imperfection, with walls that are not completely smooth, showcasing the raw beauty of the material itself. Additionally, the choice of concrete as the main material makes the furniture, decorations, and LED lights stand out, accentuating the imperfect arch curves within the tunnel-like space, and creating a striking, memorable image for the café.
Source: www.v2com-newswire.com