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Equipment manufacturer Wacker Neuson opened a new state-of-the-art Training Academy and Telematics Centre on June 3rd 2022 that also celebrated the South African subsidiary’s 40th anniversary on African soil.

Wacker Neuson opens its first Training Academy in African

The Training Academy, which officially opens on 1st July 2022, can accommodate up to 80 delegates and will offer both theoretical and practical training to Wacker Neuson dealers as well as to key customers. Training certificates will be awarded to successful delegates. An external demonstration area adjacent to the Academy offers a unique opportunity for delegates to get a hands-on feel by putting a Wacker Neuson skid-steer, excavator, wheel loader and dump truck through their paces. The Training Academy is also equipped with a canteen and is available for rental.

Wacker Neuson also unveiled its telematics solution EquipCare to customers and dealers during the open day. This smart system monitors the health of Wacker Neuson compact equipment on a daily basis, enabling Wacker Neuson to proactively advise customers when machine service is due. EquipCare also identifies potential issues such as overheating and high idling that cause unnecessary wear and tear and even premature breakdowns.

When Dennis Vietze took over the reins as Managing Director for Wacker Neuson Sub-Saharan Africa in June 2017, he recognised that, given the region’s massive geographical footprint, a direct sales approach was simply not conducive to good business growth. Subsequently, a new strategy was needed.  Vietze subsequently started the journey of an indirect sales approach through the establishment of an extensive dealer network as an effective route to market. He explains that the dealers’ strategic location across the territory situates them close to customers.  “Our dealers are able to rapidly get products and services to customers, even in remote locations, limiting downtime. This aligns perfectly with Wacker Neuson’s customer-oriented ethos.”

“We identified as potential dealers, small- to medium-sized entrepreneurs who shared our passion in the construction equipment space, focussing on the construction, agriculture and forestry sectors,” continues Vietze. “Our strategy is to assist smaller companies to grow into multi-million plus operations, through the right support in terms of Wacker Neuson products, training, guidance and advice.” Wacker Neuson’s current dealership network includes 46 dealers in South Africa as well as in Botswana, Kenya, Namibia, Zimbabwe and Mozambique, with a dealer in Tanzania soon to come on board. 

Traditionally Wacker Neuson South Africa’s focus has been 80 percent construction and 20 percent agriculture.

The Wacker Neuson comprehensive compact equipment range, which is also available on a lease-to-rent basis, includes skid-steers, excavators, wheel loaders, telehandlers and dumpers. Pedestrian and walk-behind rollers, light towers, vibratory rammers and plates, concrete vibrators and vibratory screeds make up the company’s extensive light equipment offering.  The company’s 360° approach – sales, rental, service and parts – are fundamental to the company’s solid 42-year reputation as an esteemed and trusted compact and light equipment supplier to customers across Sub-Sahara Africa. 

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