CAPITAL EQUIPMENT NEWS
MAY 2014
27
HEALTH & SAFETY
CANCER CHARITY TICKLED PINK WITH
Bridgestone cheque
were apprehensive about whether motorists
would support such an unusual fundraiser,”
he said. “We needn’t have worried. With
about 20 000 sets of valve caps sold, South
African drivers have rallied behind the
cause,” he added.
PinkDrive’s mission is to provide breast
cancer awareness and screening services
to disadvantaged communities. It now runs
three mobile breast check units and three
cars for community outreach. Since being
founded, Pinkdrive has provided over 5 500
mammograms and almost 60 000 clinical
breast examinations. It has also directly
educated nearly 90 000 women on breast
health.
PinkDrive’s Kotschan said the million Rand
would make a huge impact on the services
PinkDrive was able to deliver. She went on
to explain, “We provide 480 mammograms a
month and educate ten times more women
in breast health. This is a huge donation,
the single biggest cash donation we’ve ever
received”, she added, concluding, “I am so
grateful to Bridgestone and the motorists
who did their bit by buying the pink valve
caps”.
b
B
ridgestone’s cheque for a million
Rand is the biggest once-off donation
ever received by breast cancer
charity, PinkDrive. This was revealed at
the official handover of the cheque to
PinkDrive founder, Noelene Kotschan.
The money was raised from members of
the public who bought sets of pink valve
caps at Bridgestone outlets for R50 each
Bridgestone funded the cost of the caps
and donated the entire purchase price to
PinkDrive.
Speaking at the hand-over breakfast at
Emperors Palace in Ekurhuleni, Bridgestone
Promotions Manager, Jan Maritz said
the response from the public had been
overwhelming. “When we first launched the
pink valve cap project in October 2013, we
“We provide 480 mammograms
a month and educate ten times
more women in breast health.
This is a huge donation, the
single biggest cash donation
we’ve ever received.”
