October - November 2013
MODERN QUARRYING
31
BAUMA
REVIEW
Atlas Copco Portable Energy
made real
on its focus on power generation with
the creation of its Generator Competence
Centre in Zaragoza, Spain. Tangible results
immediately followed with the introduc-
tion of a first wave of generator innova-
tions, including the new QAS 250 and
the Digital Genset Management solu-
tion. With Predictable Power, formally
launched at Bauma, Atlas Copco puts a
name and a face to its focused approach
for the on-site generator and power gen-
eration business.
For Atlas Copco, Predictable Power
is both a pledge to customers and
state of mind. “Customers don’t need a
piece of equipment; they need power.
With Predictable Power, we communi-
cate clearly to customers what they can
expect from us: low cost of ownership,
reliable performance and risk-free opera-
tion. In order to deliver these key benefits
and the peace of mind that comes with
them, Predictable Power is ingrained in
everything we do, from design, testing,
Predictable Power takes the African stage
building, to commission-
ing and maintenance,” says
Julio Tomé, product manager
Generators with Atlas Copco
Portable Energy.
With Predictable Power
comes a strong sense of
direction in terms of mar-
keting strategy. “Delivering
on the three key Predictable
Power-supporting values of
low cost of ownership, reliable
performance and risk-free operation, is
an absolute requirement. We do this best
in the on-site generator and power gen-
eration business. Atlas Copco generators
are made to run, which is why we won’t
focus on, for example, standby power,” he
explains.
Predictable Power also guides Atlas
Copco’s innovation efforts: “We take a
holistic approach to product develop-
ment. The sum of the pieces will have
to meet the three quality criteria of
Predictable Power,”Tomé says.
The recent launch of the QAS250
and the Atlas Copco Digital Genset
Management solution provide telling
examples. “Atlas Copco’s Digital Genset
Management helps us lead the industry
towards increasingly smaller, more flexi-
ble machines that can easily be combined
for larger projects. Customers enjoy signif-
icantly reduced costs, improved fuel effi-
ciency, easier maintenance and increased
lifetime. That is what Predictable Power is
all about,”Tomé adds.
The Atlas Copco
QAS 100 generator.
