14
CONSTRUCTION WORLD
JUNE
2014
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MARKETPLACE
The franchise company offers a
low initial franchise investment
opportunity
with
exceptional
return-on-investment (ROI) and
a unique offering. Specialising in light steel
frame construction and high performance
alternative building solutions, it is chang-
ing the future of the construction industry
by using state-of-the-art technology to
plan, model and construct buildings that
are strong, durable, energy efficient and
totally green.
This most prestigious award celebrates
the success of the franchisor who has made
a significant impact in the marketplace and
who has, through effective business manage-
ment and marketing, achieved outstanding
financial results and a significant growth
in his sector. According to Ian Jacobsberg,
FASA’s chairman, having a franchise company
in a new business category winning the top
award is a first for FASA and for franchising.
“With South Africa franchising in only 17
business categories compared to between 25
and over 75 in countries around the world –
from Australia to the USA, any new franchisor
breaking ground in a new business category
is welcomed and bodes well for franchising’s
future growth.”
Silverline Group is a South African
company specialising in light steel frame
construction and high performance alter-
native building solutions and the only fran-
chised construction company in South Africa
and one of very few in the world. It is changing
the future of the construction industry world-
wide by utilising state-of-the-art technology
to plan, model and construct buildings
using galvanised light steel frames to give a
building that is strong, durable, energy-ef-
ficient, a total green building solution and
most importantly, as beautiful as the client
imagined it to be.
According to Jonathan Pepler, CEO,
Silverline Group offers a low initial franchise
investment opportunity with exceptional
ROI and a unique offering. “The Silverline
Business model teaches building contractors
to become business people. As a Silverline
Group construction franchisee they do not
need ‘traditional construction’ equipment,
vehicles, staff and set-up costs.”
Silverline Group has already set up a
national infrastructure of approved and
accredited trained subcontractors who
do most of the construction work on an
outsourced basis and these subcontractors
have the staff, the equipment and the vehi-
cles etc. – this makes it very cost effective for
franchisees to enter the construction busi-
ness. It has also negotiated national supply of
material for construction projects based on
bulk buy discounts on behalf of franchisees
which means they do not have to shop
around for prices and material – it is readily
available at discounted prices which makes
the franchisees very price competitive as well
as profitable in the construction market.
OPENING UP A NEW
FRANCHISE
CATEGORY
Breaking new ground as the
only franchise construction
company in South Africa,
Silverline Group, with 30
outlets growing at a rate of 25%
annually, won FASA’s (Franchise
Association of SA) prestigious
Franchisor of the Year Award.
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Silverline Group wins Franchisor of the Year:
Banie Claasen of Absa (left) with winner
Jonathan Pepler, CEO of Silverline.
The Silverline Group was founded and
established by Charl van Zyl and Jona-
than Pepler in South Africa and has grown
to become amajor contributor to employ-
ment creation, economic growth and in
developing alternative and sustainable
construction practices within SA and
the Southern African region. Their 30
franchises specialise in light steel frame
construction which is growing at a rate of
25% annually and Silverline is currently
the leaders in the industry.
Silverline Group is still more compet-
itive than competitors due to the fact
that it has bulk buying power from
its suppliers. Customers would rather
do business with a franchise than with
‘Joe the builder’. Customers also have
a money back guarantee after 24
months if Silverline Group cannot guar-
antee R3-million worth of projects within
24 months.
The award winners celebrating.
