4
CONSTRUCTION WORLD
JUNE
2014
>
MARKETPLACE
HOTEL CHAIN
development pipelines
Welcome to the
sixth edition of our
annual survey of the
international hotel chains’
development intentions
and activities in Africa –
the Pipeline Report. Our
research tracks hotel
development deals in the
54 countries of Africa. This
report includes only those
deals that are signed and
confirmed – although not
necessarily yet actually
under construction, as
this report shows.
2014 research findings
The 27 hotel chains that contributed to the
survey reported a total of 215 hotels with
almost 40 000 rooms in their development
pipelines for Africa at the beginning of 2014.
Table 1
2014 hotel chain development pipelines in Africa.
73 16 449 73 18 065 77 17 217 75 17 038 72 16 909
142 23 283 115 18 191 100 17 109 76 13 700 77 14 801
215 39 732 188 36 256 177 34 326 151 30 738 149 31 710
Sub-
Saharan
Africa
North
Africa
TOTAL
Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms Hotels Rooms
2014
2013
2012
2011
2010
*In all tables we have rebased previous years’ data to include 2014 contributors only.
The pipeline for sub-Saharan Africa (SSA) has
mapped a growth trend over the five-year
period. This is in contrast to North Africa,
which experienced negative growth in 2014.
Development plans for North Africa
continue to be negatively impacted
by the unrest in many markets
in the region, particularly
Egypt.
On the other
hand, the number of hotel
rooms planned for
SSA has risen
since 2011. For
the first time,
there is a marked
positive difference
between the number
of hotel rooms planned in
SSA and the number in North Africa – in 2013,
there was a very negligible difference of less
than one percent more – with the SSA pipeline
having 41,5%more hotel rooms than in North
Africa. The number of hotel deals signed in
SSA has risen sharply, from 77 hotels in 2010
to 142 hotels in 2014. This represents growth
of 84% over the five-year period.
Although all these reported hotel deals
have been signed by the hotel chains, it is
important to note that this does not always
mean that the hotels are actively being built,
or even on site.
The 2014 survey reports on pipeline data
for 38 countries, seven more countries than
were featured in the 2013 data. Countries
included in 2014, which were not in the 2013
survey, are Cameroon, Congo, DRC, Equato-
rial Guinea, Liberia, Niger, South Sudan, Togo
and Zambia. Three of these – DRC, Liberia
and South Sudan – do not currently have any
existing branded hotel supply.
The countries in each sub-region with
pipeline deals are listed in Table 2.
South Sudan makes its debut in the pipe-
line data with two hotels totalling 435 rooms
between them, including one by Sheraton,
both planned for 2017 openings. Liberia
also has a planned hotel for the first time,
a 120-room Seen hotel, to be developed in
Monrovia by Mangalis, who are also plan-
ning to develop two hotels in Congo, which
has not seen any pipeline action in the past
three years. Equatorial Guinea and the DRC
AFRICAN
By Trevor Ward, managing director of Lagos-based
consultancy W Hospitality Group.
