CONSTRUCTION WORLD
MARCH
2014
EQUIPMENT
Minister of the Trade and Industry, Dr Rob Davies gets a deeper insight into Bell Equipment during
a tour of the factory with Bell Group chief executive officer, Gary Bell.
TWS was recognised for its excellence
in marketing by being selected for two
awards from the four categories they
were originally short-listed in. They garnered
the ‘Best Sales Campaign in International
Market’ award for the launch of TWS as a new
business line and the launch of the Aggre-
sand™ plant. The second award was for ‘Best
Brand Development Campaign’ again for the
campaign rolled out to launch TWS as a new
business line in the market.
“We were initially delighted to be short-
listed as finalists in four award categories and
to be awarded two of these four prestigious
awards surpassed our expectations. Consid-
ering TWS has only been in business just over
one year, to gain this level of recognition is an
honor, which acknowledges the effectiveness
and scale of marketing activities implemented
by TWS on a global level,” says Elaine Donaghy,
marketing manager.
“At The Chartered Institute of Marketing’s
2013 Ireland Marketing Excellence Awards
TerexWashing Systems won in two categories.
Firstly the award for Impact in the International
Market their launch of the new brand and
existing products onto the global marketplace.
The campaign utilisedmarketing channels and
demonstrated innovation for their sector and
as a result have achieved significant sales in a
challenging economic environment, and have
established themselves as market-leaders in
their field,” commented CIMNetworkmanager
(Ireland), Richard Houdmont.
“Terex also won the Best Brand Develop-
ment Campaign, recognising the company
as a single source provider of washing equip-
ment, providing reliable, high quality and very
productive equipment to meet individual
materials and mineral washing needs.
The judges noted the then recent-
ly-launched newproduct called the Aggresand
which serves customers’ various demands
and needs worldwide and will quite simply
change the very nature of how aggregates and
minerals arewashed andmanaged throughout
the world,” continued Houdmont.
CLEANS UP AT AWARDS
Terex Washing Systems (TWS) picked up two prestigious awards at the
Chartered Institute of Marketing’s Ireland Marketing Excellence Awards.
LEFT:
Fergal McPhillips, TWS
sales manager and Garry Stew-
art, TWS applications engineer
collect the two marketing
awards on behalf of Elaine
Donaghy, marketing manager.
RIGHT:
Elaine Donaghy, TWS market-
ing manager and Sean Loughran, direc-
tor Terex Washing Systems with their
two awards, ‘Best Brand Development
Campaign’ and ‘Best SalesCampaign in
an International Market’.
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