Hyundai Doosan Infracore (HDI) is replacing the Doosan brand on its construction equipment and introducing its new brand named Develon.
The change takes place a year and a half after HDI became a subsidiary of HD Hyundai.
Develon is a combination of the words ‘Develop’ and ‘Onwards’. The new brand name conveys the direction of HDI to move onwards to the future through innovation and its intention to relentlessly change the world with innovative products and solutions.
HDI has planned the launch of the new brand since it became a subsidiary of HD Hyundai in August 2021. It plans to take a leap forward to becoming a global top-tier player in the construction equipment industry with the launch of the new brand.
HDI plans to introduce a more detailed brand story and vision by releasing a ‘New Brand Showcase’ through social media by the end of February. It will also unveil equipment with the new brand name Develon at CONEXPO-CON/AGG 2023, which will be held in Las Vegas in March.
