CASE Construction Equipment celebrates 180 years of serving construction businesses around the world with effective solutions and aftermarket support.
The CX220C crawler excavator by CASE Construction Equipment
The history of CASE dates back to 1842, when inventor and entrepreneur Jerome Increase Case founded the Racine Threshing Machine Works in Illinois, USA. It was the beginning of an exciting journey of entrepreneurship, ingenuity and continuous development of practical solutions to the challenges of construction jobsites.
According to Graham Forte, divisional MD of CASE Construction SA, the company has been pioneering technologies and innovations that have changed the industry and earned the trust of construction businesses across the world.
“CASE Construction Equipment introduced the first factory-integrated backhoe loader in 1957. The more than fifty years of skid steer loader and wheel loader excellence – as well as numerous awards – testify to our expertise and ability for practical innovation,” he says.
The long history of important milestones and this year’s anniversary are testament to CASE’s capacity to evolve with the times, always remaining close to the customer with effective and innovative products and services – including an expanding offer of digital services – that deliver performance, productivity and low total cost of ownership.
Sustainability is in CASE’s DNA and is a key strategic driver. It extends to all aspects of the company’s business, focusing on four key priorities: reducing the carbon footprint of its operations and products; ensuring occupational safety in the workplace; a circular product life cycle approach to design, and actively involving the CASE people and local communities.
In product development, CASE is helping customers to reduce their carbon footprint. It broke new ground in sustainable technologies with the introduction of the first selective catalytic reduction (SCR) solution in the industry in 2011 and has remained at the forefront of low-emissions diesel solutions.
The company is also pioneering alternative propulsions with award-winning solutions. The two latest examples of CASE’s breakthroughs in sustainable construction are Project Zeus, the first electric backhoe loader in the construction equipment industry, and Project Minotaur, which leverages the footprint of a compact track loader and the blade of a dozer to create a powerful two-in-one machine for grading and loading applications.
Today, CASE serves its customers with products manufactured at its factories based in the USA, Brazil, Italy, India and Mexico. Its plants operate to World Class Manufacturing (WCM) standards, which set a road map to continuous improvement through the elimination of waste, leading to efficient management of the facility and reduced environmental impact.
All of the CASE facilities have achieved WCM Bronze or Silver level, delivering consistent high-quality products. Its widespread dealer network means that CASE dealers are always close to the customers, serving them with the world-class equipment produced at these plants and professional aftersales support with industry-leading warranties and flexible financing.
CASE will build on this rich legacy, sustainably supporting construction businesses across the world with products and services that deliver practical solutions to their challenges.
“CASE has shown that, through our great products and valued customer service, we are able to stand the test of time,” says Forte. “We can’t wait for the years to come and look forward to continuing our upward growth with the brand within South Africa through our continued customer support.”
CASE Construction Equipment sells and supports a full line of construction equipment around the world, including loader/backhoes; excavators; motor graders; wheel loaders; vibratory compaction rollers; dozers; skid steers; compact track loaders and rough-terrain forklifts. Through its dealership network, customers have access to a professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing.
CASE Construction Equipment is a brand of CNH Industrial N.V., listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI).
