Wacker Neuson is committed to ensuring that customers across South Africa and in neighbouring countries are able to access its cutting-edge product and service suite, irrespective of their location. To achieve this goal, the world-renowned manufacturer and supplier of light and compact equipment has been hard at work implementing its dealer expansion strategy. With the recent appointment of Maucal Mining & Minerals as an official Kathu dealer Wacker Neuson has further extended its presence in the Northern Cape.
Established in 2019, Maucal Mining & Minerals is a new kid on the block that brings to the table advanced mining, construction and agriculture equipment, supplies and consumables from its Northern Cape premises. According to Jaco Calitz, Director at Maucal Mining & Minerals, the company is focused on current market demand across all its primary target markets in the mining, agricultural, construction, and DIY sectors and allied services within the Northern Cape, Free State and North West Provinces.
With an extremely solid network in the Northern Cape mining sector and a decade long business relationship, the decision to bring Maucal Mining & Minerals into the Wacker Neuson fold as a non-exclusive dealer was a no-brainer. “When two formidable companies come together, customers are the ones who stand to benefit the most,” states Dennis Vietze, Wacker Neuson Sub-Saharan Africa Managing Director. “We are confident that Maucal Mining & Minerals, as our second dealer in the Northern Cape, will assist us in bringing world-class products and services to our valued customers in the region.”
“We want to close the gap in product demand within the mining supply and we are eager to expand our portfolio into this sector as well as to tap into local construction and civils in the Northern Cape,” explains Vietze. This enlarged footprint not only gives the existing customer base access to products in their areas but Wacker Neuson products also receive well deserved exposure in the local mining sector. “It is a win-win situation for us both,” confirms Vietze.
Maucal Mining & Minerals’ current Wacker Neuson fleet comprises RD12 and RD27 ride-on rollers, RD7 walk behind rollers, a skid steer, mobile light towers, water pumps, and high frequency pokers. Calitz expresses that the company is enthusiastic about the new product ranges that is now on offer thanks to this collaboration. “Our significantly expanded Wacker Neuson product suite of mainly CE products enables customers to enjoy the numerous benefits of enhanced productivity and lowest total cost of ownership delivered by products from this superior-quality brand which is well known and tested in South Africa.” Calitz also lauds the extremely high reliability factor with each machine’s application in various industries.
Understanding the crucial role that both service and training plays in ensuring machine availability and extended life span, Maucal Mining & Minerals undertakes the responsibility of equipment service and maintenance with full turnkey solutions executed in-house. In assisting the dealers to deliver best-in-class service to customers, Wacker Neuson provides extensive training programmes at its Head Office in Johannesburg. All new dealers become a part of the existing dealers training platform which runs on a quarterly basis and covers sales, service, spare parts and warehousing. Keeping in step with the intrinsic belief in in-depth training, Maucal Mining & Minerals contracts local and national facilitators registered by SAQA (South African Qualifications Authority) to train customers both in-house and externally. This substantially enhances the customer experience and adds value, according to Calitz.
Looking to the future, Calitz highlights agriculture and mining as potential growth areas in the Northern Cape. “With links to Talisman Hire’s network base, we geared for growth which will see us moving from our current ± 500m2 workshop and shop front and ±1700 m2 yard to our soon-to-be-constructed new business premises.” He adds that the appointment of highly qualified professionals and a solid focus on local development are also part of the company’s growth plan. By maintaining high standards and service capabilities, alongside a suitable business model with access to all relevant databases and tender opportunities, the company is poised to take full advantage of these potential prospects across its three target provinces.
“Wacker Neuson is synonymous with always placing our customers as a top priority through the supply of superior-quality equipment supported by ultra-reliable service,” stresses Vietze. “We believe that our new partnership with Maucal Mining & Minerals will not only assist us in taking these values to the next level but will also solidify our position as an industry pioneer. We look forward to the grand opening of our signature dealership in Q1 2020.”
In conclusion, Calitz says that Maucal Mining & Minerals strives to continue to uphold its brand promise of being a loyal brand label entrepreneur. “We strongly believe in brand loyalty and, as a brand ambassador of Talisman Hire and now of Wacker Neuson, we are perfectly positioned to make our mark in the Northern Cape.”
