As part of its drive to expand the WEG footprint in East African markets, WEG is taking steps to increase its presence in Uganda, partnering with Petrok as its Value-Added Reseller (VAR) in the country. Petrok's local presence and technical expertise, together with the popularity and reliability of WEG products in the market, is expected to facilitate this expansion.
WEG is working with Petrok as its Value-Added Reseller to extend its market presence in Uganda.
Theodul Mwema, WEG’s Regional Sales Manager for East Africa, says the anticipated economic growth from projects like the East African Crude Oil Pipeline (EACOP), as well as the established strength of sectors such as agriculture, manufacturing, utilities, cement and oil and gas in Uganda, offer potential opportunities for WEG to extend its supply of products and solutions.
“For us, this is an exciting step. We look forward to reaching more customers in Uganda with WEG’s range of electric motors as well as medium and high voltage solutions,” he says “We have been supplying customers in Uganda for over a decade, and this appointment builds our support for them and opens new markets for us. Our commitment to delivering efficient, reliable products with a low total cost of ownership, as in the W22 IE3 motor, shows our customer-focused approach, which is appealing to businesses in Uganda.”
Mwema highlights that the coffee sector, for instance, already has a strong reference base as many coffee factories use Brazilian processing machines which are fitted with WEG motors, drives and soft starters.
Agriculture is the biggest contributor to Uganda’s economy and other significant sectors include manufacturing, utilities, cement and oil and gas, Mwema says. There has also been considerable investment in power and water projects in East Africa, notably from Asian countries.
Commenting on the EACOP Mwema says, when completed, this major project will see the transportation of Uganda’s crude oil over a distance of almost 1 450 km from Kabaale in Uganda to Tanga in Tanzania.
“We selected Petrok as our VAR following a strict vetting process, and we are confident they will deliver the high standard of support to our customers that we expect,” he says. “The company has the necessary experience in our field of operation and a strong technical team of engineers and technicians with the right product knowledge.”
He says Petrok’s premises in Kampala provides for local warehousing of WEG low voltage products such as electric motors, drives and others, as well as workshop facilities for small works. The company’s sales team and customer base across Uganda also ensures customers will be well served and distribution channels expanded.
“With the quality and reputation of WEG products, we can ensure players in the Ugandan market will benefit from the same low total cost of ownership as our customers everywhere,” says Mwema. “This includes the five-year warranty on the popular WEG W22 IE3 motor, a promise of reliability that few of our competitors can match.”
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