The Fred Davis Technology Acceptance Model (TAM) – an information systems theory released in 1989 – is as relevant today as it was almost 35 years ago. Addressing delegates at the recent MESA (Manufacturing Enterprise Solutions Association) Africa International Summit, Dr Suven M Ramsunder, Digital Transformation Expert at Schneider Electric, emphasised that individuals’ perception of what technology can do for them continues to influence their decision-making process.
It is also this perception that forms an important part of the Davis TAM theory which hypothesises that when users are presented with a new technology, there are two basic factors that influence their decisions on how and when they will use it; these are perceived usefulness (PU) and perceived ease-of-use (PEOU).
“Our choice in cell phones is a good example,” Ramsunder said. “It is often based on how easy the phone is to use; we don’t want to waste our time relearning simple tasks. Furthermore, the phone should also meet our individual aesthetic preferences and provide us with the required functionality to make our lives easier.”
In his presentation, Ramsunder also focused on the evolving relationship between man and machine and its impact in the workplace. “In our personal lives we tend to embrace technologies quickly, but in the workplace, we’re often reluctant to adopt new systems, which again boils down to perception. Technology should be used to work alongside people to make their lives easier.”
Ramsunder went on to say, “Interestingly, we underestimate the constant state of change in our lives, assuming everything remains static. However, we are in a continuous state of change, although this doesn’t have to be monumental.”
Addressing change in the workplace, he said: "Initiating small-scale implementations, fostering open communication, embracing failures as opportunities to learn, and adapting quickly are key principles that should be maximised in the workplace. By applying these principles, workplaces can unlock the potential for swift and effective innovation.”
“Change has always been a constant in our work lives. Embracing and adapting to these shifts is an integral part of our professional journey,” Ramsunder said.
Schneider Electric was a platinum sponsor of this year’s MESA Year End International Summit, which was held at Kloofzicht outside Johannesburg, in Gauteng. MESA Africa is a Special Interest Group of MESA International, a global non-profit organisation providing education, networking and sharing best practice around Smart Manufacturing and Industry 4.0.
For more information visit: www.mesa.org
