The GHM Group, a leading sensor technology company active in the fields of flow, level, portable and environmental measurement technology, is taking a further step towards internationalisation. It will merge its five brands into a single company – Senseca – with effect from 1 January 2024. Establishing one company, one brand, one purpose, Senseca will have the agility to respond to customers’ needs and market trends quickly and contribute to a sustainable future.
GHM Group CEO, Christian Unterberger.
The five GHM Group brands (Honsberg, Greisinger, Martens, Val.Co and Delta OHM) will combine their expertise to continue on their global path within Senseca, maintaining the same entrepreneurial spirit with which they were founded and their well-recognised standards of design and manufacturing excellence.
“The transition from a group with five brands to a single company will see a major change in how we approach the market and develop our products,” says GHM Group CEO Christian Unterberger. “In an ever-evolving world, we want to create an agile company that can respond quickly to customers’ needs and emerging trends.”
Senseca’s philosophy is clear: to place the customer at the heart of every decision and help them grow through an application-based approach. The new ‘one face to the customer’ focus aims to offer customers an improved experience with easy access to the entire product range.
“Concentrating our efforts on a single brand, we can build stronger and longer lasting relationships with our customers, exploit synergies between sites and differentiate ourselves in a sometimes complex market,” says Stefan Langer, Vice President of the Industrial Business Unit.
Jan Grobler, Managing Director of GHM Messtechnik South Africa (to become Senseca South Africa) said, “In today’s industrial world with its increasing demand for environmental standards to be met, measurement, sensors and monitoring instrumentation will be key to the delivery of accurate data that meets the requirements of an integrated information supply. High-quality reliable instrumentation plays a crucial role in solving the complexities of industry as we now know it.
“In South Africa, Senseca will offer solutions to the challenges our customers face from one centralised source. We will be able to customise and tailor solutions more quickly,” Grobler said.
“At Senseca, with the expertise vested in each of the former brands coming together, we will enhance customers’ engagement with us and continue to build on the confidence the South African market has in our design, technologies and manufacturing capabilities.”
The know-how of each brand will be pooled in multidisciplinary teams working in three business units: Environmental, Industrial and Portable. People remain at the heart of the business, and their contribution of skills, knowledge and commitment will continue to be crucial to the new opportunities arising with this change.
“By bringing together our individual and complementary value we can generate a positive impact on each other, on the people around us and, in this case, on this new opportunity,” says Gianluca Maestroni, current CEO of Delta OHM and Vice President of the Environmental Business Unit.
The name Senseca is a neologism with several meanings. First, 'sense' stands for sensors, the core business of measuring, monitoring, testing and control equipment. But 'sense' also represents the new shared purpose that sets Senseca's future direction: 'to provide reliable data and facts that support businesses and society to improve the ecological and economic status quo with custom-made technology solutions’.
“At Senseca, we strive to safeguard our planet by balancing economic interests with environmental goals. There can be no economy without a healthy planet, and companies can make a vital contribution,” says Roland Baeuml, Vice President of the Portable Business Unit. We want to rise to this challenge and become a role model in sustainable measurement technology.”
For more information visit: www.ghm-group.de/en/
