Industrial equipment group Goscor Group has announced that Brian Rachman will move into the role of National Operations Manager for both the Bobcat and SANY brands. In addition, Kevin Purcell will assume the role of National Sales Manager, taking over the management of the sales team.
Goscor is a Bud Group company, representing leading equipment brands across several sectors. These include compact and construction equipment from Bobcat Equipment South Africa, and SANY earthmoving equipment from Goscor Earth Moving (GEM), under the leadership of MD Barry Owen.
Brian Rachman and Kevin Purcell. Bobcat Equipment SA is a Goscor Group company.
Rachman’s new role will be critical for these businesses going forward. It will involve identifying and managing risk as growth is leveraged using the Goscor Finance book. “The role requires someone with an intimate knowledge of the intricacies of the commercial side of our business, but who is also a technical person,” Owen explains.
Rachman is a qualified heavy earthmoving technician by trade, has run the KwaZulu-Natal operation for many years, is the top equipment salesperson at the group, and National Sales Manager for the last two years. Rachman will continue to run the KwaZulu-Natal operation, and also continue to sell to both his KwaZulu-Natal and national client base.
“Coupled with a work ethic that is second-to-none, this made him an obvious choice for the position. His new role involves working very closely with Goscor Finance, legal, and the sales teams, and will be crucial in ensuring that we grow these businesses in a sustainable and profitable way going forward,” Owen comments.
“We congratulate Brian on his new role. The Goscor Group could not hope to have a better person for this position, and I know that he will grab the challenge with both hands. It has been a pleasure to work with Brian over the last couple of years, and I look forward too many more productive years to come,” Owen highlights.
He adds that since joining the Goscor Group a year ago, Purcell has shown an insatiable appetite for hard work and has delivered excellent results for the Western Cape and beyond. “Kevin is a great salesman, and an excellent manager of people, and is thus the obvious choice to continue with the great platform that Brian has built within the sales function,” Owen concludes.
