ExxonMobil has recently partnered with Galana Distribution Petroliere SA, its sole authorised distributor of the Mobil brand of lubricants, oils, greases and hydraulic fluids to the automotive and industrial sectors in Madagascar. The three year agreement is effective as of January 2019.
“Madagascar holds great potential and our objective is to advancing our customer’s mobility, productivity and sustainability ambitions through a rewarding Mobil brand experience. At ExxonMobil, our overarching vision is to develop and support a best-in-class distributor network capable of executing our strategies. This means we are committed to providing Galana with the resources it needs to grow,” said Vincent Cartier, Cluster Manager for ExxonMobil South Africa.
Our distributor network is and will always be vitally important to ExxonMobil and Galana will continue to be our primary channel for bringing our vast range of products, services and experience in the world of passenger vehicle, commercial vehicle and industrial lubrication solutions to market and jointly win in Madagascar.
Regardless of specific market challenges, we continue to see significant opportunities to grow our business and with our market presence, we can combine our leading-edge solutions with Galana’s market knowledge and experience to help customers increase performance, reduce costs and enhance the efficiency of their cars, trucks and machines,” says Cartier.
The Director – Commercial & Marketing of Galana, Zo Andriamampianina, believes that this is an important milestone for the lubricants supply industry. “We are excited about reintroducing the Mobil brand of lubricants into the Madagascan market, to consumers who require reliable and superior quality lubricants. Mobil has always had high brand recognition in Madagascar. And we are confident that together we will have a winning advantage. This will further strengthen our current offering, as well grow our relationship with ExxonMobil, and we firmly believe in the Mobil brand,”
Galana boasts 72 service stations, and has already attracted interest from industrial businesses. “We intend to strengthen and grow our national footprint within in our retail network as well with key industries in Madagascar, including transport, energy, manufacturing, construction and mining. With our dedicated team within Galana and strong support from the ExxonMobil South Africa team, customers will enjoy access to a wide range of superior quality Mobil brand lubricants and added value services," Zo Andriamampianina said.