AEL Mining Services is growing its already established base in South America by going direct to customers with explosive products, on-site support and blasting optimisation. This is according to Alois Kwenda, AEL GM for Business Development for South America and West Central Africa, who says AEL’s business model in the region previously provided for the supply of products to customers through distributors.
“We are now expanding by offering our full suite of products and technical expertise in South America directly to our customers to ensure quality throughout both the supply and application of explosives on site,” Kwenda says. “We have already participated in three tenders in the region and are conducting several demonstrations of electronic blasting systems with potential customers.”
He adds that AEL aims to increase its supply of electronic blasting systems and bulk explosives to South American markets, particularly in Brazil and Chile, and that safety is the number one issue for these customers. “AEL also aims to expand its on-site technical support in South America to help maintain the highest safety standards and optimise mining operations.”
