The successful annual Vermont Sales Open Day Shows have had to be put on hold due to COVID-19 and the lockdown restrictions, yet the company has come up with a unique alternative. By converting and revamping its previous head offices into a state-of-the-art customer exhibition centre, the company are able to showcase its world class brands on a rotational basis, allowing small groups of customers the opportunity to view international brands and new product ranges in an uncluttered environment.
The new centre includes several tailor-made private areas for permanent brand exhibits. The exhibition space will be utilised for an individual brand or range to be shown each month, with new methods of marketing and merchandising of products in a store environment, along with support material. Product will also be demonstrated in this space, with a large screen showing the products at work, or for training purposes.
“The exhibition centre will focus on the brand of the month,” says Dale Englebrecht, Director Vermont Sales. “The opening show this month was for the AirCraft brand of air tools, compressors and accessories; the team also showcased other leading brands and new products at the same time, such as Worx, Pony, CAT, and Bernzomatic.”
“The core focus is to offer one-on-one time with the key decision makers from the trade, retailers, and dealers. The small, personal groups will allow us to offer dedicated time and service. On display will be the full range of products, new and current, merchandising concepts, POP, and POS material, to showcase the brands and allow Vermont Sales’ brand managers, key accounts team members and management to meet, and touch base with customers,” Englebrecht says.
All items on show are available to the customers, from the product to the customised shelving, racking, free-standing displays and all POS. The customer can order and walk away with a complete, readymade stocked display. There will also be special added value deals for all the display units which will be supplied free to customers, depending on the orders placed. Experienced teams from Vermont Sales are on hand during the exhibitions to assist all customers, along with a full catering set up and coffee bar.
“We had to move fast and come up with an alternative for our trade and retail customers,” says Jacques Davids, Vermont Sales Exhibition Manager. “This new centre was the perfect solution to entertain customers and give them a full day getting to know the brands and products. We have had a very successful test run this month with our current exhibitions in the centre of AirCraft, CAT, Bernzomatic and WORX products.”
The centre is open to all trade and retail customers.
Enquiries: +27 (0)11 314 7711
