In 1984, a small electrical distributor, Trans Electron, began its journey in South Africa. Fast forward 40 years, and that company – now known as ACDC Dynamics – has grown into a powerhouse of innovation and excellence in the electrical and automation industries. Now, ACDC Dynamics celebrates its milestone anniversary by launching the 2025/26 Catalogue, an industry-defining resource showcasing its extensive range of products and solutions.
Four decades of growth
ACDC Dynamics’ story is one of adaptability and visionary leadership. Rebranding in 1995, the company diversified its offerings in the late 1990s to include industrial, commercial, and residential equipment. This strategic expansion laid the foundation for its current standing as a leader in electrical and automation solutions.
Innovation has been a constant theme throughout ACDC’s history. In 2000, the company introduced retail stores, followed by the ACDC Express franchise in 2007, making it easier for customers to access its products nationwide. In 2013, they embraced the digital age by launching an e-commerce platform, bringing convenience to their customers.
Even during the challenges of the COVID-19 pandemic, ACDC continued to lead, venturing into sustainable energy solutions, including the notable installation of a solar system in Antarctica in 2023.
Today, ACDC Dynamics boasts a team of approximately 1,100 employees (excluding franchise staff) and continues to expand its world-class product offerings, solidifying its role as a driving force in the electrical industry.
The 2025/26 catalogue: a game-changer
The latest ACDC catalogue is not just another product directory – it is a symbol of the company’s commitment to excellence and progress. Spanning over 1,100 pages, the catalogue features 70,000 products across 27 categories, with 7,000 new additions. From automation and lighting to circuit protection and renewable energy solutions, it serves as a comprehensive resource for professionals in diverse industries.
The development of this catalogue was no small feat. Over 37,970 man-hours went into its creation, alongside an investment exceeding R9 million. Every page is a testament to ACDC Dynamics’ dedication to delivering quality and innovation. CEO Mario Maio describes the catalogue as “a robust industry resource” that reflects the company’s forward-thinking vision.
“The catalogue is an invaluable resource that embodies decades of expertise and our forward-looking vision for electrical solutions,” Maio said at the Johannesburg event, moments before his wife Guida helped him officially unveil the new catalogue.
A lot of work went into the catalogue. It took a staggering 21,800 man-hours plus 16,110 hours for the graphics to complete this catalogue, with an investment exceeding R13.8 million. “A special thank you to the team for your relentless pursuit of excellence,” Maio said during the event. “I am proud of what we’ve accomplished together.”
Marking the milestone
To celebrate 40 years of success and the launch of the new catalogue, ACDC Dynamics hosted three exclusive events in major cities across South Africa. Beginning with a glamorous evening at Katy’s Palace in Johannesburg on 18 November 2024, the celebrations continued in Durban (Rockets on 28 November) and Cape Town (Rooftop on Bree on 3 December).
Guests were invited to “discover the heart of innovation” and were treated to an elegant atmosphere, outstanding entertainment, and a memorable display of pyrotechnics to officially unveil the catalogue.
During his speech, Maio took guests on a journey spanning the company’s four-decade legacy and expressed gratitude to customers, suppliers, and employees for their unwavering support.
A brand-new corporate video showcased ACDC Dynamics’ journey, highlighting key milestones and their vision for the future. In Johannesburg, famed adventurer Riaan Manser served as the master of ceremonies in Johannesburg, captivating attendees with his unique travel stories, while Masood Boomgaard and Jean de Villiers captivated the guests in Durban and Cape Town, respectively.
A testament to quality
The 2025/26 catalogue does not only include updates to existing ranges but exciting new partnerships and offerings too. Exclusive deals, such as the right to distribute Siemens PLC automation products and an agreement with Conlog Direct for prepaid meters, underscore ACDC’s commitment to staying at the forefront of the industry.
Smart and IoT products are also prominently featured, a testament to ACDC Dynamics’ investment in researching cutting-edge technology to meet the evolving needs of its customers. Maio himself remains deeply involved in the research and development process, ensuring that only the highest quality products make it into the catalogue.
Looking ahead
The launch of the 2025/26 catalogue is more than just a milestone – it is a celebration of ACDC Dynamics’ unwavering commitment to empowering progress, building connections, and delivering industry-leading solutions. This catalogue is designed not only to inspire professionals but also to serve as a trusted guide in achieving greater heights.
With both hardcopy and digital formats available, ACDC Dynamics invites customers, suppliers, and industry professionals to explore the new catalogue and celebrate 40 years of excellence.
As ACDC Dynamics enters its fifth decade, the future looks bright, powered by innovation, quality, and a steadfast commitment to excellence.
