Platinum jewellery fabrication in Europe grew by an estimated 6% in 2025, recording its fifth consecutive year of growth, with the price differential between platinum and gold providing a tailwind.
A further boost came from watchmakers, with Swiss watch hallmarking increasing by 28% year-on-year and 3% year-on-year in the second and third quarters, respectively.
Increasingly, European luxury watch houses have been turning to platinum, and last year saw a plethora of new designs incorporating platinum, which is widely-regarded as the pre-eminent metal for fine jewellery. In watchmaking, platinum is valued due to its purity, density and because it does not oxidise. Rolex, Chopard, A. Lange & Söhne, Vacheron Constantin, Chronométrie Ferdinand Berthoud, Cartier, and Parmigiani are among the brands that have recently introduced new platinum watches.
Rolex included a platinum watch when it unveiled its new Oyster Perpetual Land-Dweller collection. Crafted from 950 platinum, it is offered in two sizes, 36 mm and 40 mm, incorporating a platinum case and bracelet with a dial in ice blue – a colour that Rolex reserves for watches made of this prestigious metal.
Meanwhile, Chronométrie Ferdinand Berthoud selected platinum as its metal of choice when launching a new watch to celebrate the 75th anniversary of its partnership with Ahmed Seddiqi, a renowned watch retailer in the Middle East. Its Chronomètre FB 3SPC.3-4 features a 42 mm platinum case.
Seven-year high Global jewellery demand for platinum increased by 7% year-on-year in 2025 to 2,157 koz, its highest level since 2018, with platinum’s price discount to gold being a key driver. Growth was experienced across most markets, especially China, although the market in India faced weakness as US tariffs negatively impacted demand from platinum jewellery exports.
