Apex Cordset Technologies has grown from a modest workshop in 1986 to become a powerhouse of connectivity, trusted across South Africa and increasingly around the globe. The company's journey reflects a commitment to quality, compliance, and community upliftment that extends far beyond traditional manufacturing.
From humble beginnings to industry leadership
The company's story began in a small workshop fuelled by family values, technical passion, and a bold vision to deliver dependable, high-quality electrical connections that could power homes, industries, and communities. Benoni became the company's base, and from there, its reach expanded significantly.
"Connections for Life is more than a tagline – it's the heartbeat of who we are," said Christos Gerasis, CEO of Apex Cordset Technologies. "It's a promise rooted in our heritage and lived every day through our commitment to quality and compliance."
Building more than products
As demand grew, so did the company's sense of responsibility. Apex created jobs, trained talent, and built a team of what the company calls "Dream Drivers" – employees who bring their best every day to move the organisation forward.
The company's impact extends beyond manufacturing. Through job creation and skills development, Apex has contributed to community upliftment, establishing itself as more than just a business but as a contributor to South Africa's economic development.
Commitment to quality and compliance
In an industry where safety and reliability are non-negotiable, Apex leads with discipline and integrity. Compliance and quality are treated as sacred commitments rather than mere checkboxes. Every Apex product represents a promise to customers and partners that what they deliver is safe, robust, and built to last.
Innovation remains central to Apex's DNA. From detonator cable assemblies to power cords and accessories, the company constantly pushes boundaries, developing smarter, safer, and more sustainable solutions. Significant investments in research and technology underscore the company's commitment to future-ready solutions.
"We don't just make cords and cables – we build relationships, we spark trust, and we deliver reliability in every connection we create," Gerasis explained.
Looking forward
As Apex Cordset Technologies looks ahead, the company remains anchored by its purpose and energised by possibility. The organisation continues to strengthen its position in the market through strategic partnerships, product innovation, and team development.
The company's growth trajectory shows no signs of slowing, with expansion plans that include strengthening its presence both domestically and internationally. Every product shipped, partnership forged, and team member developed contributes to what the company sees as its ongoing mission.
Gerasis emphasised the importance of all stakeholders in the company's success: "To all who've walked this path with us – our employees, customers, suppliers, and community – thank you. You are the reason Apex is not just a business, but a beacon of trust and innovation."
