South Africa's energy landscape is undergoing a fundamental transformation. With renewable energy becoming essential rather than optional, electrical contractors are increasingly being called upon to deliver solar installations. For many, this represents both a significant opportunity and a considerable challenge. (By Ilana Koegelenberg)
Ian Greyling, managing director of Electrahertz, sees this shift as more than just market demand. "The growing demand for solar installations in South Africa is more than a trend – it's a necessary shift in response to our evolving energy landscape, and rising costs," he explains.
Supporting the solar transition
Recognising that many contractors face a steep learning curve when entering renewable energy work, Electrahertz has positioned itself as more than just a supplier. "We understand that for many contractors, transitioning into solar work involves new technologies, compliance challenges, and a steep learning curve," says Greyling.
The company's approach centres on three strategic pillars. First, they provide comprehensive guidance through expert advice and product training, helping contractors understand critical elements from photovoltaic (PV) panel configurations and inverters to surge protection, battery selection, and safe distribution board design.
Secondly, Electrahertz has significantly expanded its product range to include solar-specific solutions. This includes surge protection for sensitive inverter setups, custom-built solar distribution boards, cables, connectors, mounting hardware, and specialised test equipment to ensure system integrity – all curated for local conditions and standards.
"Our strength lies in our ability to deliver fit-for-purpose, brand-agnostic solutions – tailored to each project's scope and budget," Greyling notes. "Whether a contractor is doing their first solar install or managing a commercial-scale system, we're here to support them every step of the way."
Meeting market demands
The solar surge has driven demand for specific innovations. Portable trolley inverters for residential and light commercial use have proven particularly valuable, alongside the company's focus on fast-turnaround custom panel builds tailored to project specifications.
Greyling emphasises the psychological aspect of this market shift: "In today's climate, contractors need more than just products – they need confidence. That's what Electrahertz delivers."
Future-focused strategy
Looking ahead, Greyling identifies several key trends that will reshape the electrical contracting landscape over the next three to five years. Growth in renewable energy and storage systems will see solar, wind, and battery storage becoming standard, requiring greater access to specialised components and technical support.
Smart infrastructure and IoT present another significant opportunity. "Demand for intelligent lighting, automation, and energy monitoring systems is rising. That calls for new skills and trusted advice on integration and compatibility," he explains.
Electric vehicle infrastructure represents a major emerging market as electric vehicle (EV) adoption accelerates, creating substantial opportunities for contractors willing to embrace charging solutions.
Greyling also anticipates increased regulatory complexity, with contractors needing support to navigate evolving standards and source compliant products. Digital jobsite tools, from Building Information Modelling (BIM) to connected equipment, are becoming essential for maintaining a competitive advantage.
Preparing for tomorrow
Electrahertz is actively preparing for these changes through several strategic initiatives. The company is expanding its product range to include emerging technologies and renewable solutions, whilst partnering with leading manufacturers in EV, automation, and energy systems.
Investment in team development ensures they can provide relevant, field-tested advice. "We're investing in upskilling our team to provide smarter, field-relevant advice," Greyling confirms.
Crucially, their commitment to brand independence remains central to their strategy. "We're staying brand-independent so we can always offer what's right, not just what's on the shelf," he states.
As Greyling concludes: "We're not just adapting to change, we're helping our customers lead it."
