Companies, no matter their size, need to embrace the digital world – that includes everything from apps and websites, to social media and invoicing. One of the best ways to maximise your online presence is to have synergy between your social media platforms, as well as your website. Here are some handy tips from ledlightingsupply.com to make sure that your digital environment works as well as your team…
- Be visual. Do not have a bland, boring white-only or “vanilla” colour scheme. Take the colour scheme from your logo and have your web designer use those shades to build your website elements. Also make sure that the font that is being used is legible, crisp and clear. While it is easy to change fonts, there are so many to choose from that it can be overwhelming – a “plain” font like Arial or Bahnschrift is easy on the eyes.
- Be phone-friendly. This does not mean have an app developed for your business, but your website does need to be tested with functionality for all major cellphone platforms. Your website designer will know how to do this, but you will need to check it on your own phone before going live.
- Be connected. Social media platforms Facebook and Instagram are owned by Meta, which is why you can connect the two when it comes to posting content. Whatever you post on Facebook, for example, will automatically populate to your Instagram feed, so you do not have to spend extra time posting to two platforms. You will however need to make sure that the actual posts look correct once they go live – Instagram has different sizing and cropping profiles for images, so you may find that an image from Facebook does not display correctly on Instagram.
- Be simple. While there are hundreds of different plug-ins that you can use on your website to make browsing “more fun”, they may impair a user’s browsing experience by slowing down the loading time. On average, a website should load in three seconds or less – you can use a tool such as PageSpeed Insights to assess your site and pinpoint the problem that is slowing browsing.
- Be logical. Before designing your website and planning your social media posts, you need to have a clear blueprint of how the platforms will flow. Users need to be able to navigate your site with ease, ultimately leading to them contacting you for a sale. If they get confused while browsing your site, chances are they will find someone else to help them.
