ABB, a global technology leader, has launched the "Do More With Digital" campaign, aimed at accelerating digitisation across process industries. By leveraging advanced solutions, ABB seeks to bridge digital gaps and help industries such as pulp and paper, mining, metals, and cement to realise their full potential.

ABB's campaign draws on insights from a team of experts across five disciplines to deliver tailored solutions. The focus areas include energy management, process safety, skills retention, and process performance, where significant opportunities for improvement exist.
ABB's extensive experience in these industries positions it well to guide companies on their digitisation journey. Despite the challenges of high production volumes, remote operations, and complex energy requirements, digital solutions offer a pathway to substantial emissions reductions. According to the World Economic Forum, digital technologies can deliver up to 20% of the emissions reductions needed by 2050, as projected by the International Energy Agency.
The company has a long history of deploying digital solutions like advanced process control (APC), energy management systems (EMS), and manufacturing execution systems (MES). These technologies have evolved to meet industry-specific needs and are now integral to the next generation of digital advancements.
ABB identifies three stages of digitisation among its customers: starters (those new to digital technologies), stallers (those piloting advanced solutions), and scalers (those expanding their digital initiatives). ABB collaborates with companies at all stages to design and develop solutions for current and future challenges.
"Adoption of advanced digital technologies in the process industries is slower than expected," said Sanjit Shewale, Global Business Line Manager for Digital, ABB Process Industries. "Customers face challenges in proving and scaling up solutions for transformative change. However, there are opportunities to retain process knowledge as employees retire or move on more quickly than in the past. Through co-creation, we can achieve unprecedented levels of energy management, efficiency, sustainability, safety, and service."
ABB is also working with global technology partners to integrate generative artificial intelligence (Gen AI) and other advanced technologies into the ABB Ability™ suite of industrial software. This collaboration aims to enhance data collection, unlock operational insights, and significantly improve efficiency and productivity. Additionally, ABB is involved in initiatives to accelerate the adoption of digital solutions to help industries achieve net-zero emissions. One example is the use of cloud-based software for real-time data transmission integrated with ABB systems.
ABB's strategy is built on five key pillars: operational excellence, process performance, asset performance, sustainability, and a connected workforce, all underpinned by embedded cybersecurity. This framework helps industries keep pace with innovation, optimise efficiency, and reduce energy waste and costs.
