When Pick n Pay Clothing sought to launch a flagship store at the Gateway Theatre of Shopping in Durban, Rubicon was delighted to partner with them.
The goal was to create a space that would not only reflect KwaZulu-Natal's rich heritage while honouring the company’s founder, Raymond Ackerman, but also showcase modern retail functionality.
This was to be done through unique design elements, local culture representation, energy efficiency, and lighting functionality, and it’s safe to say our team met the brief.
Rubicon was brought on board to address the store’s unique requirements:
- Custom light fixture: Rubicon supplied a 72-meter custom-built light fixture that runs through the centre of the store. The fixture is designed to mimic the shape of the Tugela River, and it has become a focal point of the store’s design.
- Decorative lighting: Rubicon provided decorative lighting elements for the Drakensberg wall and fitting rooms, enhancing the store’s ambiance and bringing the space to life.
- Energy-efficient features: The store was equipped with energy-efficient appliances and energy meters designed to achieve a 6-star Green Building Council rating, through dimmable LED lighting which conserves energy and reduces total energy usage.
- Innovative elements: The store’s design included innovative elements such as sugar cane ceiling panels and local tribal prints on fixtures to highlight the rich local culture.
- Featured landmarks: Customers will also notice that the fitting rooms were styled to resemble shipping containers, celebrating Durban’s port and local landmarks. Each showcases historical details celebrating landmarks such as the Comrades Marathon, the Red Desert, and Raymond Ackerman, the founder of Pick n Pay.
The partnership and collaboration between Rubicon and Pick n Pay resulted in creating a distinctive retail experience that made the store a standout destination, reflecting both local heritage and the company’s values.
It reinforced Pick n Pay’s commitment to environmental sustainability and honoured the founder, enhancing the store’s connection with the greater community. Additionally, the collaboration improved the store’s atmosphere by fostering a vibrant and engaging shopping environment.
Rubicon’s comprehensive range of specialised lighting and smart building solutions are guaranteed to bring retail, commercial or industrial space to life.
Rubicon’s fittings perfectly blend aesthetics with function and energy savings, and our team offers unparalleled customer satisfaction with expert design capabilities and technical support. Extensive industry experience allows our team to provide high level technical support, while their design capabilities will bring your smart building projects to life.
