The HELUKABEL Group takes a significant step in its strategic development: the specialists in electrical connection technology are now available on the market under a new brand name—HELU, showcasing the company’s recent transformation into a systems-and-solutions provider.
No longer HELUKABEL, now HELU. This change is both deliberate and strategic, as the cable manufacturer has gradually become a leading international systems supplier for electrical connection technology. Besides cables and wires, their range now includes assemblies and drag chains, allowing the company to offer integrated, customised, and installation-ready solutions for various customer applications. This development will also influence the market with a new brand name, logo, and a new slogan: “Always Stay Electrified”.
“The future of connection technology is no longer defined by the quality of individual components. Instead, it’s about combining them into intelligent, installation-ready systems and services,” explains Managing Director Marc Luksch. “In the previous years, we’ve consistently expanded our competencies and our vision.” Customers benefit from this solution-based approach through fewer, more clearly defined points of contact, time-saving implementation, and a consistently high level of quality.
As the sole supplier, HELU produces not only cables but also drag chains and assemblies in its own factories. Unifying their entire product range under the HELU brand is a step towards greater clarity and simplicity for customers. “Our goal is to combine our competencies as a group to provide the users of our solutions with real added value,” emphasises Marc Luksch. “Regardless of how complex or unique the challenges may be.”
