During November 2023, I-MAK, a premium brand under the umbrella of Bearings International (BI), conducted a country road show around South Africa.
Presentations introducing I-MAK gearboxes and drive solutions were hosted at BI branches around the country.
I-MAK specialises in the innovation and manufacturing of gearboxes, geared motors and power transmission solutions, a focus it has maintained for over 50 years.
Robert Sillis, General Manager - Products at BI, said: “The road show served to introduce I-MAK’s leading products across BI’s extensive local branch network. It enabled the team to share the solutions it offers and the value they present for customers in supporting production uptime. These solutions are expertly delivered by our internal technical advisors, ensuring a personalised local approach to customer service.”
Hosted at various BI branches, the road show included product training sessions and the distribution of sales tools to managers and sellers. Invitations were extended to all company managers and sellers to facilitate a comprehensive and diverse spectrum of participation.
Focusing on support for the industrial sectors grappling with downtime challenges, the I-MAK solutions presented will serve mining, food and beverage, general industry, utilities, agriculture, as well as automotive sectors. I-MAK showcased a spectrum of products, featuring the complete standard geared unit range, comprising inline, bevel, and shaft mount helical units. The products were presented to Bearings International representatives and senior managers in the geared units division; product features and benefits were highlighted together with the brand’s positioning within Bearings International and in the market.
Starting in Johannesburg on 1 November 2023, the road show travelled around the country with stops in Klerksdorp, Witbank, Polokwane, Durban, Cape Town, Port Elizabeth, and Kimberley by the end of the month.
Building on its legacy of developing and producing an extensive range of gearboxes and drive solutions, I-MAK aims to provide customers with top-level reliability and flexibility in all applications. Around the world, I-MAK solutions power hundreds of thousands of machines daily across diverse applications.
Kobus Groenewald, Business Unit Leader: Industrial Geared Units at BI said the road show provided the opportunity for our branch managers and sellers to understand the I-MAK products and the tailored solutions they can offer customers.
Sillis says road shows are also planned to introduce the new solutions to neighbouring countries, going forward.
For more information visit: www.bearings.co.za
