SEW-EURODRIVE is extending its presence at Electra Mining Africa, taking additional space in Hall 7 to showcase its innovations in automation and electronics. These new developments complement the company’s well recognised range of industrial gear units, motors and specialised equipment, which it will present at its traditional stand in Hall 6, a landmark for visitors to the show, according to Jonathan McKey, National Sales and Marketing Manager at SEW-EURODRIVE. In this doubling of stand space, the company’s focus on ‘closing the loop’ with its growing portfolio of product developments is clear to all, says McKey.
Jonathan McKey, National Sales and Marketing Manager at SEW-EURODRIVE South Africa.
“This means we are diversifying into a range of new opportunities in the mining and industrial sector value chains, with new products being introduced to support this strategy,” he explains. “We are already achieving this in agriculture, for instance, where in addition to our conveyor and pump solutions and variable speed drives used in pack houses, we will expand into pivot and wheel drives for applications on the lands.”
Visitors will also see how sustainability is built into the business’s growth on the continent, including the upskilling it is undertaking at its facilities in various African countries.
“As leaders in this industry, we play a role in empowering artisans – both in-house and for customers – through our Drive Academy where, among other training methods, we use augmented reality (AR) as a learning tool,” he says. “This all contributes to consolidating our foundation of expertise on which our customers rely.”
At the SEW-EURODRIVE stand in Hall 6, visitors can see new solutions like the purpose-built SEW X.e agitator, launched in Europe last year. Also on show will be a range of planetary solutions that will close the loop in new market sectors, as well as the new ECO2 design drive that features environmentally friendly manufacture.
“We will share our DriveRadar technology with visitors too, as the mining sector embraces predictive maintenance to achieve better uptime levels and enhance equipment lifespans,” McKey says. “Another focus for us in terms of sustainability is our careful use of natural resources, including our own lubrication solution.”
At its stand in Hall 7, SEW-EURODRIVE will showcase the potential of the latest generation SEW MOVI-C® modular automation technology. This delivers advanced features in a format that is simpler to commission and use, says McKey.
“We’ve refined this offering to give customers those elements relevant to their business – so they get just what they need and have the advantage of being able to supplement the technology later, if they choose to do so,” he says. “It is easy to be overwhelmed by the complexity of automation in drive technology, so we remove these concerns and work closely with customers to help them migrate smoothly to the new technology.”
At Electra Mining Africa visitors can meet the SEW-EURODRIVE experts in person, so they know who would accompany them through their automation journey. The company prides itself on supporting customers from the purchasing decision to commissioning and operation. “Our automation and electronics team walks with customers through the migration process so they don’t have to struggle on their own to get new systems to work,” McKey notes.
Visit SEW-EURODRIVE at Hall 6 Stand J20 and Hall 7 Stand D4.
For more information visit: www.sew-eurodrive.co.za
